LEXUS

The Unbridled Pursuit of Excellence

Lexus Division is a brand of cars manufactured by the Japanese Toyota Motor Corporation. Initially it was provided for the US market, now the brand's cars are sold in more than 90 countries around the world.

The official date of birth of the brand of cars for the middle class is August 1983. Since competing in the class of expensive cars with well-known German and British brands was an unpromising task, at a meeting of the Board of Directors of Toyota, its head Eiji Toyoda announced his decision that the corporation should create a car class between budget and executive. The early 1980s saw slow but steady growth in the luxury car market, especially in North America, and Toyota, which had strong US sales, could not stand aside. Based on the results of numerous marketing studies, the TMC management decided to create a new brand.

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The origin of the name Lexus is often referred to as a combination of the words "luxury" (luxury) and "elegance" (elegance). Another theory is that Lexus is an acronym for the phrase "luxury exports to the U.S." However, Team One argued that the Lexus brand name has no special meaning and that the word Lexus simply conveys an image of luxury and technology well.